Brains in Markets

Hello! I am currently a Postdoctoral Fellow in the Marketing Department at the Rotman School of Management, working with Ryan Webb.

My research focuses on brains in markets: The computational properties of brains (how they accumulate evidence, allocate attention, encode value) have direct, measurable consequences for demand, prices, welfare, and market design. I build computational models of how individuals think and choose. These models both explain market-level outcomes (from ad click-through rates and vehicle demand to price dynamics and allocative efficiency) and provide the foundation for designing better markets, mechanisms, and choice environments that improve consumer welfare.

I recently received my Ph.D. in Social and Decision Neuroscience from Caltech, where I was advised by Antonio Rangel and supported by the Chen Graduate Research Fellowship. Before that, I was as a predoctoral fellow at Columbia Business School (Economics Division) for two years and earned an M.A. in Economics from Columbia University.

Beyond research, I’m an avid rock climber and also enjoy backpacking, running, and music production.

Interests
  • Visual Attention & Consumer Choice
  • Demand Estimation & Forecasting
  • Market Design & Consumer Welfare
  • Computational Models of Decision Making
  • Digital Advertising Effectiveness
Education
  • PhD Social & Decision Neuroscience, 2024

    California Institute of Technology

  • MA Economics, 2017

    Columbia University

  • BA Economics, 2016

    New York University

Selected Publications

(2023). Peripheral Visual Information Halves Attentional Choice Biases. Psychological Science.

Current Projects

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