Brenden Eum

Brenden Eum

PhD Candidate, Social & Decision Neuroscience

California Institute of Technology

Rangel Neuroeconomics Lab

About Me

I am a PhD candidate in Social & Decision Neuroscience at Caltech and a member of the Rangel Neuroeconomics Lab. I utilize tools from economics, neuroscience, and psychology to study how attention, perception, and context affect human decision-making. Prior to coming to Caltech, I earned my MA in Economics from Columbia University and completed a predoctoral fellowship at Columbia Business School (Economics Division). Outside of academics, I am an avid rock climber, snowboarder, and energy expenditure enthusiast.

  • Attention in choice
  • Consumer behavior
  • Information preferences
  • Value signals in the brain
  • Efficient coding
  • PhD Social & Decision Neuroscience, 2024

    California Institute of Technology

  • MA Economics, 2017

    Columbia University

  • BA Economics, 2016

    New York University

Selected Publications

(2023). Peripheral Visual Information Halves Attentional Choice Biases. Psychological Science.

Current Projects



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  • 1200 E. California Blvd. MC 228-77, Pasadena, CA 91106
  • Enter Baxter Hall and take the spiral stairs up to Office 336 on Floor 3
  • Monday through Thursday 10:30 to 17:00
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